Monday, February 20, 2011

Stereotypes are hard to break. Ask somebody who has never been to England what London is like and they may well tell you that everybody is polite, wears a bowler hat, calls home from a red telephone box and drinks a dozen cups of tea per day. And what are the stereotypes of Ukraine? All Ukrainians drink vodka. The women are all blond. The men are all muscular. And it is very cold there...
For this very reason it is often necessary to bring in the PR boys and girls to shake up the perceptions of others. These are the latest promo clips that aim at creating a rather more upbeat and positive image of this beautiful country: